Market analysis

Today’s marketplace presents you with a number of challenges. To act effectively, it is not enough to respond quickly to your customers’ needs. You must also constantly adapt to dynamic regulatory changes and new regulations.

As consumer priorities change, so do the expectations of your business – whether in terms of innovation, transparency or social responsibility. Economic and political changes can affect the market in which you operate overnight, and a delay in responding can lead to a loss of position and competitiveness.

In the face of such a dynamic environment, other than data-driven decisions is a risk you cannot afford to take. Instead of intuitive actions or momentary solutions, modern business needs strategies that are well thought out and underpinned by real data.

How do you keep up with it? Start with market and competitor analysis. At Human & Hunter Professional, we provide you with reliable market and competitor information, helping you put your industry into perspective with numerical evidence and facts. Our market research is the key to making the right decisions that will allow you to stay ahead of your competitors, grow your business in line with the latest trends and meet your business objectives in line with current market demands.

Today’s marketplace presents you with a number of challenges. To act effectively, it is not enough to respond quickly to your customers’ needs. You must also constantly adapt to dynamic regulatory changes and new regulations.

As consumer priorities change, so do the expectations of your business – whether in terms of innovation, transparency or social responsibility. Economic and political changes can affect the market in which you operate overnight, and a delay in responding can lead to a loss of position and competitiveness.

In the face of such a dynamic environment, other than data-driven decisions is a risk you cannot afford to take. Instead of intuitive actions or momentary solutions, modern business needs strategies that are well thought out and underpinned by real data.

How do you keep up with it? Start with market and competitor analysis. At Human & Hunter Professional, we provide you with reliable market and competitor information, helping you put your industry into perspective with numerical evidence and facts. Our market research is the key to making the right decisions that will allow you to stay ahead of your competitors, grow your business in line with the latest trends and meet your business objectives in line with current market demands.

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What does market research involve?

Each company has its own objectives, resources and dynamics. We understand that the needs of a start-up entering the market are different from those of a mature company that wants to remain competitive. With this in mind, we have created a flexible service, which you can tailor to your needs.

Market research at Human & Hunter Professional involves a range of activities – from assessing investment potential, through analysis of the competitive structure, to detailed research into salaries and turnover in the industry or the availability of specialists on the market.

It is up to you which elements are key to your strategy. Our aim is to provide you with a complete picture of the market situation and enable you to make decisions based on reliable, up-to-date data – whether you need comprehensive market insight or support in a specific, narrow area.

Each company has its own objectives, resources and dynamics. We understand that the needs of a start-up entering the market are different from those of a mature company that wants to remain competitive. With this in mind, we have created a flexible service, which you can tailor to your needs.

Market research at Human & Hunter Professional involves a range of activities – from assessing investment potential, through analysis of the competitive structure, to detailed research into salaries and turnover in the industry or the availability of specialists on the market.

It is up to you which elements are key to your strategy. Our aim is to provide you with a complete picture of the market situation and enable you to make decisions based on reliable, up-to-date data – whether you need comprehensive market insight or support in a specific, narrow area.

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Market analysis

Choose your form of consultation

Salary analysis (basic version)

Salary analysis (basic version)

Want to better understand how salaries are shaping up in your industry? Our basic salary analysis supports companies that want to align their pay policies with current market standards, attract new talent and increase competitiveness.

Salary analysis (extended version)

Salary analysis (extended version)

Need a complete picture of industry salaries at different job levels? Our extended pay analysis gives you an insight into the salary structure from entry-level to C-level management positions.

Competitor mapping

Competitor mapping

Want to gain an advantage over your competitors? First you need to understand its strategies and strengths. Competitor mapping allows you to see the market from the perspective of your competitors' activities, giving you an invaluable advantage in making informed business decisions.

Nomenclature mapping and preparation of job descriptions

Nomenclature mapping and preparation of job descriptions

Want to increase the effectiveness of your recruitment and talent management? Our job mapping and job description development service will help you structure your job positions and align them to market standards.

Talent Pool Analysis

Talent Pool Analysis

Planning to hire specialists in a new location or experiencing difficulties with the availability of suitable candidates? Talent Pool Analysis provides detailed data on the availability of specialists in your chosen region, so you can better plan your recruitment activities.

 Market demand levels analysis

Market demand levels analysis

Want to stay ahead of changes in the labour market and better plan for future employment? A market demand level analysis allows you to understand exactly which positions and skills are currently most in demand in your industry.

Turnover rate and average employment duration

Turnover rate and average employment duration

Controlling turnover and job stability is the cornerstone of human resources management, especially when faced with the costs associated with high turnover. Our turnover rate analysis and average length of employment identifies how often staff changes occur in key positions, compared to industry norms.

Market analysis is the ideal solution if…

you are planning to expand into a new market or relocate your business

you are thinking of restructuring your company and need a complete picture of the labour market

you are considering expanding your offerings with a new product or service

you are focused on innovation and want to identify niches or new customer needs that will put you ahead of the competition

you are looking for insights into competitive structure and market trends

you need to optimize your pay policy to stand out as an attractive employer

you want to build an effective recruitment and talent retention strategy

Market analysis

Marker research – how does cooperation look like step by step?

STEP 1
Consultation and understanding of needs

Consultation and understanding of needs

We begin with conducting a detailed consultation where we learn about your goals, challenges and specific business needs. This is the stage where we define the scope of the analysis and tailor the service to your situation.

STEP 2
Research plan development

Research plan development

Based on the initial findings, we develop a customized research plan, taking into account selected areas of analysis, such as market structure, competitive analysis or salary review. The plan defines timelines and key steps so you know what to expect at each stage.

STEP 3
Data collection and analysis

Data collection and analysis

We proceed to collect up-to-date and reliable data, using advanced research tools and our network of contacts in the industry. We perform an in-depth analysis of all key aspects of the market, giving you a complete picture.

STEP 4
Development of a report with results

Development of a report with results

We prepare a comprehensive report that includes detailed findings, data visualizations and key recommendations. The report is tailored to your needs to support you in making the best decisions.

STEP 5
Presenting results and discussing recommendations

Presenting results and discussing recommendations

At the end of our cooperation, we organize a meeting to discuss the results of the analysis and specific strategic recommendations. If necessary, we answer questions and adjust guidance to support your business goals.

STEP 6
Implementation support (optional)

Implementation support (optional)

If you need additional assistance, we offer support in implementing the conclusions and strategies that result from the analysis. This allows you to move smoothly from planning to action, confident that each step is based on solid data.

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Market and competitive analysis – pillars of your good decisions

Good business decisions should be based on concrete data, not guesswork Market analysis at Human & Hunter Professional provides you with reliable information that allows you to adjust your actions to the current market needs and maintain your competitive advantage.

With our support, you better manage resources, optimize strategies and take steps that drive your business forward. Don’t leave growth to chance – contact us and back up your decisions with data.

Good business decisions should be based on concrete data, not guesswork Market analysis at Human & Hunter Professional provides you with reliable information that allows you to adjust your actions to the current market needs and maintain your competitive advantage.

With our support, you better manage resources, optimize strategies and take steps that drive your business forward. Don’t leave growth to chance – contact us and back up your decisions with data.

Send a request